Loyola University Chicago
The College of Charleston
#Cougarwelcome was a day of giving campaign tied to the return of students. The campaign featured photos and video, and tied in the pineapple, a universal symbol of welcome and one that is prevalent in the south. Alumni, staff and students were encouraged to write a message of advice to students on a printed-out pineapple, and used the hashtag #PassThePineapple to encourage more interaction online.
The College also had two other campaigns that created some great social content for them. In one campaign, using the hashtag #ThinkBig, the school set up a giant chalkboard outside and encouraged students to write what one thing they would like to accomplish before they graduate. The school was then able to make a very engaging video out of the students writing their notes.
Separately, the school also took around a large picture frame branded with the school’s mark and the date of the first day of classes and simply took photos of students, staff and professors, and posted the album onto Facebook.
Class of 2020 Photos
What examples do you have of great welcome weekend campaigns? Share them with us!