Given this communal experience, it is also a brand manager's dream. The Olympic sponsors find a number of ways to leverage the Olympics through commercials, giveaways and display advertising. Coca Cola and P&G have been Olympic sponsors for a number of years. With the prevalence of social media, the brands are finding new ways to leverage their Olympic partnerships.
Schools of all sizes celebrate their Olympians
Leveraging the Olympics, without having student or alumni athletes
The Gold Standard - USC